For over 30 years, Berlex has been helping businesses across Australia bring their brands to life. As a proud family-owned company, we’ve grown from our roots in printing into a trusted partner for automotive accessories and custom promotional products.
Today, we provide end-to-end merchandise solutions designed to elevate brand presence and strengthen customer loyalty. From premium number plate frames and personalised keyrings to creative car stickers and customised corporate gifts, our products give businesses the tools they need to make a lasting impression.
Nurtured through unwavering service and a commitment to delivering on promises.
Satisfactorily delivered and consistently exceeding expectations with every project completed.
Supporting local communities by keeping manufacturing in Australia, driving job growth and economic stability.
Berlex’s story is one of resilience, opportunity, and a strong connection to the automotive industry. It began in 1977 when founder Paul stepped into a vehicle repair shop straight from school. From mechanic to spray painter, he mastered every aspect of automotive refinishing before launching his own trade supply business in the 1990s, delivering goods in his trusty VW Kombi while raising a young family. A pivotal moment came when he joined Berlex Industries, where his automotive know-how aligned with helping dealerships showcase their brands.
What started as a side hustle soon grew into a thriving, family-owned Queensland franchise. In 2022, Berlex expanded by acquiring its largest vendor, securing Australian-Made number plate frames with faster delivery and tighter quality control. Just two years later, the acquisition of Goldstem Promotional Products in NSW created the Berlex Group: today a trusted national partner to dealerships right across Australia.
Driven by a passion for quality, strong relationships, and supporting Australian manufacturing.
Our vision is to be Australia’s leading provider of automotive accessories and custom promotional products; the first choice for car dealerships and a trusted partner for businesses across all industries. We aspire to be recognised not only for the quality of our products but also for the creativity, reliability, and impact of our branding solutions, helping every client elevate their brand with confidence.
At Berlex, our mission is simple: to deliver promotional solutions that make a lasting impact while building genuine connections between brands and their audiences. Everything we do is guided by values that have shaped us for over 35 years: an unwavering commitment to quality, a drive for innovation, and a focus on putting our customers first. We believe in working with integrity, supporting Australian manufacturing, and ensuring every product, from number plate frames, customised trucker caps, to personalised keyrings, reflects the same care and attention to detail that define our business.
What sets Berlex apart is our ability to combine experience, creativity, and service into every project we take on. With decades of expertise, we’ve refined our craft to deliver products that are both reliable and impactful.
Our in-house design capabilities allow us to tailor solutions that are unique to each client, whether it’s personalised keyrings or customised car stickers to virtually all of your branded merchandise needs. We can even provide concept visuals and 3D mock-ups, so you can see exactly how your merchandise will look before production begins.
Our responsive team ensures every order is handled with care and delivered on time. Backed by a reputation for consistency and value, Berlex remains the partner businesses trust when quality and branding matter most.
Our tailored solutions are designed to help businesses strengthen their identity and create experiences that customers remember. With thoughtful design, consistent quality, and dependable service, we make it easier for businesses to stand out and succeed in a competitive market.
Our tailored solutions ensure your brand stands out, while our strategic approach fosters lasting relationships with your customers. From custom designs to high-quality merchandise, we help your brand make a lasting impression in every interaction.
Others Needs Above Our Own Will Always Result in a Win-Win
We prioritise our customers, team, and community, knowing that when we genuinely look after others, everyone comes out a winner.
Efficiency in Everything We Do
We’re all about getting things done fast without cutting corners, because time is precious, and so is quality.
Exceeding Expectations – Every Time
Our goal isn’t just to deliver, it’s to surprise, delight, and consistently raise the bar.
All of the Above With an Element of Fun
We don’t believe work has to be boring, a little fun, laughter, and good vibes make everything better.
How our brand is presented, as a team, as a business, and in person.
We take pride in looking the part, from our products to our people, always showing up polished, professional, and ready to represent Berlex at its best.
Our People, Our Greatest Asset: Their Experience and Personality Color Our World.
We’ve compiled a list of key terms to help you understand our industry-specific language with ease.
PMS stands for Pantone Matching System. It’s a colour coding system used to identify colours and create consistancy for printing and decorating puposes.
Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
Advantages:
– Ideal for producing vivid full colour images as well as closely matched spot colour branding.
– Can print variable data including individual names.
– Only one set up charge is required regardless of the number of print colours.
– Edge-to-edge branding can be achieved.
– Can be cut to custom shapes.
Limitations:
– Metallic and neon/fluorescent colours are not available.
– White print cannot be produced on clear, silver or gold stock.
Artwork Requirements:
– Artwork can be supplied in either vector or bitmap format.
– Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
– A 3mm bleed should be added to the artwork if it bleeds off the product.
Screen Printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat objects.
Advantages:
– Large print areas are possible on flat products.
– Close PMS matches are possible on white or light-coloured products.
– Most screen print inks dry quickly and can be shipped immediately after printing.
– Fluorescent, metallic gold and silver inks are available on select textile products.
– Many products can print with tight multi-colour registration, with some products able to be printed using up to five colours.
Limitations:
– Close PMS matches are more difficult on darker products and will only be approximate. In some instances, a white base will create a better print.
– Unable to print variable data.
– Each colour requires its own setup charge.
Artwork Requirements:
– Artwork must be supplied in editable vector format.
– Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.
Advantages:
– Ideal for printing on curved or uneven products.
– Prints sharp, clean images with detail as fine as 0.4mm, minimum text size is 5pt.
– Close PMS matches are possible on white or light-coloured products.
– Metallic gold and silver ink are available.
– Can offer a white under base for the darker products that require it.
-Many products can print up to 6 colours with tight multi-colour registration.
Limitations:
– Halftones cannot be consistently reproduced.
-Unable to print variable data such as individual naming.
– Close PMS matches are more difficult on darker products and will only be approximate. In these instances, a white base will create a better print.
– Some pad print inks require a curing period before the product can be shipped.
– Each colour requires its own setup charge.
– Neon/fluorescent colours are not available.
Artwork Requirements:
– Artwork must be supplied in a vector editable format.
– Fonts are advised to be converted to outlines/objects to avoid font conflicts.
With over 5,000 businesses placing their trust in us, Berlex is proud to be the partner of choice for companies across Australia. Our unmatched range of custom promotional products, from innovative automotive merchandise and personalised corporate gifts to creative branding solutions, is backed by one of the most responsive and reliable teams in the industry. And if you can’t find exactly what you’re looking for, we will work with you to create it.
Ready to elevate your brand? From number plate frames to corporate gifts, Berlex delivers premium promotional solutions that leave a lasting impression.
Everyday packages of branded merchandising travel across down-under.
Whether used as a giveaway at events, a corporate gift, or a promotional item.
Manufactured within Australia, using materials and labor sourced locally.
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Copyright 2025 | Website by Brighta Group
Copyright 2025 Website by Brighta Group
