Branding,
It's more than just a logo.
Your brand is your identity, make it unforgettable with premium promotional products.
Trusted by,
Big Brands
From budget friendly giveaways to premium corporate rewards, we help your brand make a lasting impression.
WHO WE ARE
Your Trusted Supplier of Automotive Accessories
& Custom Promotional Products
For over 30 years, Berlex has been helping businesses across Australia bring their brands to life. As a proud family-owned company, we’ve grown from our roots in printing into a trusted partner for automotive accessories and custom promotional products. Today, we provide end-to-end merchandise solutions designed to elevate brand presence and strengthen customer loyalty. From premium number plate frames and personalised keyrings to creative car stickers and customised corporate gifts, our products give businesses the tools they need to make a lasting impression.
Customers
Nurtured through unwavering service and a commitment to delivering on promises.
Projects
Satisfactorily delivered and consistently exceeding expectations with every project completed.
Number Plate Frames
Supporting local communities by keeping manufacturing in Australia, driving job growth and economic stability.
OUR STORY
A Legacy
of Quality and Innovation
Berlex’s story is one of resilience, opportunity, and a strong connection to the automotive industry. It began in 1977 when founder Paul stepped into a vehicle repair shop straight from school. From mechanic to spray painter, he mastered every aspect of automotive refinishing before launching his own trade supply business in the 1990s, delivering goods in his trusty VW Kombi while raising a young family. A pivotal moment came when he joined Berlex Industries, where his automotive know-how aligned with helping dealerships showcase their brands.
What started as a side hustle soon grew into a thriving, family-owned Queensland franchise. In 2022, Berlex expanded by acquiring its largest vendor, securing Australian-Made number plate frames with faster delivery and tighter quality control. Just two years later, the acquisition of Goldstem Promotional Products in NSW created the Berlex Group: today a trusted national partner to dealerships right across Australia.
Mission-Vision
What Drives Us
Driven by a passion for quality, strong relationships, and supporting Australian manufacturing.
Our Vision
Our Mission
WHY CHOOSE US?
The Berlex
Advantage
What sets Berlex apart is our ability to combine experience, creativity, and service into every project we take on. With decades of expertise, we’ve refined our craft to deliver products that are both reliable and impactful.
Our in-house design capabilities allow us to tailor solutions that are unique to each client, whether it’s personalised keyrings or customised car stickers to virtually all of your branded merchandise needs. We can even provide concept visuals and 3D mock-ups, so you can see exactly how your merchandise will look before production begins.
Our responsive team ensures every order is handled with care and delivered on time. Backed by a reputation for consistency and value, Berlex remains the partner businesses trust when quality and branding matter most.
OUR COMMITMENT
Empowering Your
Business Success
Our tailored solutions are designed to help businesses strengthen their identity and create
experiences that customers remember. With thoughtful design, consistent quality, and
dependable service, we make it easier for businesses to stand out and succeed in a competitive market.
OUR VALUES
Our Core Values
What we Stand For
Care
Others Needs Above Our Own Will Always Result in a Win-Win
We prioritise our customers, team, and community, knowing that when we genuinely look after others, everyone comes out a winner.
Speed
Efficiency in Everything We Do
We’re all about getting things done fast without cutting corners, because time is precious, and so is quality.
Satisfaction
Exceeding Expectations – Every Time
Our goal isn’t just to deliver, it’s to surprise, delight, and consistently raise the bar.
Enjoyment
All of the Above With an Element of Fun
We don’t believe work has to be boring, a little fun, laughter, and good vibes make everything better.
Presentation
How our brand is presented, as a team, as a business, and in person.
We take pride in looking the part, from our products to our people, always showing up polished, professional, and ready to represent Berlex at its best.
OUR TEAM
Your Cocierge Service
in Merchandise
Our People, Our Greatest Asset: Their Experience and Personality Color Our World.
FREQUENTLY ASKED QUESTIONS
Answers To Common Questions.
Heading Goes Here
We’ve compiled a list of key terms to help you understand our industry-specific language with ease.
What is a PMS colour?
What is Digital Printing?
Advantages:
– Ideal for producing vivid full colour images as well as closely matched spot colour branding.
– Can print variable data including individual names.
– Only one set up charge is required regardless of the number of print colours.
– Edge-to-edge branding can be achieved.
– Can be cut to custom shapes.
Limitations:
– Metallic and neon/fluorescent colours are not available.
– White print cannot be produced on clear, silver or gold stock.
Artwork Requirements:
– Artwork can be supplied in either vector or bitmap format.
– Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
– A 3mm bleed should be added to the artwork if it bleeds off the product.
What is Screen Printing?
Advantages:
– Large print areas are possible on flat products.
– Close PMS matches are possible on white or light-coloured products.
– Most screen print inks dry quickly and can be shipped immediately after printing.
– Fluorescent, metallic gold and silver inks are available on select textile products.
– Many products can print with tight multi-colour registration, with some products able to be printed using up to five colours.
Limitations:
– Close PMS matches are more difficult on darker products and will only be approximate. In some instances, a white base will create a better print.
– Unable to print variable data.
– Each colour requires its own setup charge.
Artwork Requirements:
– Artwork must be supplied in editable vector format.
– Fonts are advised to be converted to outlines/objects to avoid font conflicts.
What is Pad Printing?
Advantages:
– Ideal for printing on curved or uneven products.
– Prints sharp, clean images with detail as fine as 0.4mm, minimum text size is 5pt.
– Close PMS matches are possible on white or light-coloured products.
– Metallic gold and silver ink are available.
– Can offer a white under base for the darker products that require it.
-Many products can print up to 6 colours with tight multi-colour registration.
Limitations:
– Halftones cannot be consistently reproduced.
-Unable to print variable data such as individual naming.
– Close PMS matches are more difficult on darker products and will only be approximate. In these instances, a white base will create a better print.
– Some pad print inks require a curing period before the product can be shipped.
– Each colour requires its own setup charge.
– Neon/fluorescent colours are not available.
Artwork Requirements :
– Artwork must be supplied in a vector editable format.
– Fonts are advised to be converted to outlines/objects to avoid font conflicts.
OUR CLIENTS
Trusted By Over
3000 Businesses
Not only do we have an unmatched range of top-quality promotional items in stock, including innovative automotive merchandise, corporate gifts, and
advertising freebies, but it is supported by arguably the most responsive and reliable service in the business. At Berlex Group, your wish is our command so
if you don’t see what you’re looking for within these ever-evolving pages, just ask.
OUR CLIENTS
What Our Clients
Say About Us
Berlex has done several jobs for us in the last 12 months. Our most recent order of western trucker caps are fantastic. We are so happy with service from design right through to delivery. Highly recommend.
We were recommended to use Berlex Group by friends also in business and we are so glad we did! Not only do our farm shirts look amazing and gain comments wherever we go, they are super comfy to wear and the staff at Berlex are fantastic to deal with. Our little cowboy looks amazing in his (thanks to Brie Stanger Photography for capturing him in it!). We are already planning our shirts for next season!! Thanks Berlex!!!
Berlex has done a wonderful job supplying our new business with banner mesh. Prompt service, quality product and always recieve great feedback from the public
Thanks to the team at Jowy Australia for helping us out with some new promotional products for our 4x4 business. They had excellent communication, were easy to deal with and even delivered the products to our door here in Toowoomba. We chose Australian made stubby coolers and magnets, and also ordered keyrings. Thanks for your help, the products look great! Positive, Responsiveness, Quality, Professionalism, Value
CONTACT US
Partner with
Berlex Today!
Ready to elevate your brand? From number plate frames to corporate gifts,
Berlex delivers premium promotional solutions that leave a lasting impression.
Shipping across Australia and New Zealand
Everyday packages of branded merchandising travel across down-under.
Unmatched Versatility
Whether used as a giveaway at events, a corporate gift, or a promotional item.
100% Australian-Owned
Manufactured within Australia, using materials and labor sourced locally.